The Green Door

Overview

Tomahawk has worked directly with the owners of The Green Door in Hickory, Maryland to create a brand from scratch for their retail shop located in Hickory, Maryland. Here, we share how we brought their vision to life.

The Brand

Maureen & Kate Michie, a team of two sisters and owners of The Green Door, came to me with not much more than a name and a tiny shop location that opened its doors in 2014. From the logo process to the shop windows, we truly built their brand from the ground-up, molding it to fit the sisters’ vision of a nostalgic tribute to a song their father used to sing to them during road trips and long hours working on their family farm. “Join the happy crowd” quickly became a slogan that would represent not only the song itself, but the genuine nature of the people behind the company.

Moving Forward

The Green Door is a quirky, cozy boutique, showcasing everything from vintage finds to live plants. Maureen recognizes that many people, especially novice DIY folks, feel overwhelmed by hands-on creativity and wanted to provide a learning environment where guests would feel comfortable experiencing many different do-it-yourself-style workshops in a friendly, non-intimidating way. The girls were in search of a brand that felt both genuine and welcoming, which we used as the basis for our vintage keyhole design.

Following finalization of the logo, we set out to carefully consider how the brand would be portrayed through future elements. Assisting in everything from business stationery to the design of the window graphics—most notably its first ever hand-painted “Coming Soon” signs—the brand shows itself in every aspect of the business.

The Green Door’s offerings have had an exceptional impact on the Harford County community, serving as an exemplary small business that goes above and beyond for its customers and clients. Working with Maureen, Kate, and their ever-growing team has proven to be a successful brand story that we continue to shape.

Tomahawk has assisted with the following: Re-branding; web design; social media; advertising; marketing materials; stationery design; content creation; signage; event collateral; hand-lettering

View Our Work for The Green Door