So, I’m on vacation and the best thing about this week has been having time to focus on TDco work instead of client work. I’m not sure if that makes me a workaholic or not, but either way I’m okay with it—hitting the “off” switch is harder than it seems. My boyfriend snapped an Instagram of me yesterday while working from the porch, with the caption, “No such thing as vacations, just oceanfront offices.” I thought that summed it up pretty well.
I imagine that building a brand for your design business is sort of like an accountant doing his own taxes. You have to do what you do every day for other people, for yourself, and finding the time for that is generally a pretty big challenge.
Being blessed with having worked at a Marketing agency for almost five years prepared me for all that is involved in creating a solid brand. Logo, website, social media, advertising, marketing, writing blog posts (!), not to mention the business-side of things with managing finances, business development, client relations…I could go on. Maintaining it all (plus juggling the biggest portion of my time, client work) with this one-woman show? Talk about overwhelming.
But at the end of the day, one of my favorite parts of starting this company has been watching it unfold before my very eyes. In just two short months, the terrifying unknown has slowly turned into excitement as I look at how much my life and my career have changed. There is nothing more satisfying and nothing else I’d rather be doing in this moment—and that thought puts a smile on my face every single morning.